Comments for B2BMarketingSmarts

Comment on Two cool (and useful) services for B2B marketers by Randy Klim

Randy Klim — Wed, 22 May 2013 13:28:42 +0000

There are two more competitors that offer guided voicemail services, and they are Greeler.com and voicelogic.com

Comment on Personas: They’re not just for B2B marketing anymore. by B2B marketing that talks "Outside-In" not "Inside-Out" | B2BMarketingSmarts

B2B marketing that talks "Outside-In" not "Inside-Out" | B2BMarketingSmarts — Mon, 06 May 2013 15:01:27 +0000

[...] to maximizing SEO. These include effectively using personas, which I discussed recently in “Personas: They’re not just for B2B marketing anymore.” He covers the importance of addressing all B2B marketing buy cycles, as well as the long [...]

Comment on 5 must-dos in B2B marketing measurement and metrics. by Blog Posts to Read for May 2, 2013

Blog Posts to Read for May 2, 2013 — Thu, 02 May 2013 07:00:41 +0000

[...] 5 Must-Dos in B2B Marketing Measurement and Metrics By: Susan Fantle of The Copy Works Experts say, “What gets measured, gets improved.” Here are five bits of strong advice on what types of metrics to compile and how. [...]

Comment on Why B2B marketers must read this book on lead generation. by BizSugar.com

BizSugar.com — Mon, 29 Apr 2013 15:14:35 +0000

Why B2B marketers must read this book on lead generation….

Whether you’re a B2B marketing beginner or expert, this highly readable, informative book is a must read if you want to maximize lead generation success….

Comment on 5 must-dos in B2B marketing measurement and metrics. by Nick Stamoulis of Brick Marketing

Nick Stamoulis of Brick Marketing — Mon, 29 Apr 2013 13:16:56 +0000

The call-to-action button is a must have on every page of a B2B site. You never know where a visitor is coming from or what page they will land on first. Don’t make them go looking for how to convert.

Comment on 5 must-dos in B2B marketing measurement and metrics. by BizSugar.com

BizSugar.com — Mon, 22 Apr 2013 14:57:43 +0000

5 must-dos in B2B marketing measurement and metrics….

Direct marketing experts say, what gets measured, gets improved. Here are five bits of strong advice on what types of metrics to compile and how….

Comment on Personas: They’re not just for B2B marketing anymore. by BizSugar.com

BizSugar.com — Tue, 02 Apr 2013 17:22:48 +0000

Personas: They’re not just for B2B marketing anymore….

Read a summary of what I learned from a leading B2B marketing company on how and why personas are the key to gaining ground over the competition….

Comment on Three B2B marketing practices driving me crazy this week by BizSugar.com

BizSugar.com — Mon, 25 Mar 2013 15:25:08 +0000

Three B2B marketing practices driving me crazy this week…

When these B2B marketing best practices are not followed, but could be, B2B marketers don’t just drive me crazy, they hurt their cause….

Comment on Last-ditch B2B marketing metric. by Nick Stamoulis of Brick Marketing

Nick Stamoulis of Brick Marketing — Thu, 21 Mar 2013 13:28:07 +0000

B2Bs need to measure the success of campaigns in order to make good decisions moving forward. You never want to take the “throw everything at the wall to see what sticks” approach.

Comment on Last-ditch B2B marketing metric. by BizSugar.com

BizSugar.com — Mon, 18 Mar 2013 15:57:27 +0000

Last-ditch B2B marketing metric….

Not gathering the B2B marketing metrics needed to justify your marketing budget? Here’s a last-ditch analysis that can deliver the most important metric of all….