What follows are the five most popular blogs posted on B2B Marketing Smarts in 2012. They are not only packed with useful information on B2B marketing best practices, but they can give B2B marketers a little insight into what their competitors may be researching, reading and implementing now and into the coming year.
In case you missed any of these, here they are again for your review.
Also at this close of the year I have the opportunity to wish all my readers a rewarding and successful 2013.
Take your B2B trade show booth from boring to spectacular.
This guest post from Daniel Frank suggests how the right activities and practices can significantly improve the number of visitors to a B2B trade show booth, the time the visitors spend at the booth and how that visit can stand out from the competition.
Two B2B marketing rules that cross all forms of communication.
Don’t miss reviewing these two basic rules that, when followed, consistently enhance the readability and impact made by a B2B marketing message.
B2B marketing’s 10 most common copy mistakes.
Regardless of one’s marketing experience and background, there’s likely at least one rule here that a B2B marketer could be missing. Check out this list and see if there isn’t some little improvement that could enhance the impact of a marketing communication.
B2B content marketing: Be noticed in this attention economy.
Thanks to the Internet, smart phones and more, demands for our attention have multiplied tenfold. Here are a few elements that B2B marketers may have missed that can help their messages stand out when trying to reach their target markets.
Use others’ B2B marketing landing page wins to boost yours.
Here are eight ideas that have been tested by others and have proven to improve the conversions from B2B marketing landing pages.