5 Factors to Consider When Planning a Marketing Conference

Your marketing skills dictate the speed at which your service or product reaches the international market.

Marketers go the extra mile to try out several marketing strategies to widen their target audience.

The current focus is selling to businesses; that’s the B2B marketing model.

A marketer needs to interact and network with fellow marketers to know what works for them and what doesn’t.

A marketing conference is a platform for marketers to talk about the challenges, strengths, and weaknesses. It goes further to look at a way forward to overcome the challenges and problems they experience.

As they attend the seminar, they represent their respective companies. You never know what business deals can be signed at the table- that’s the power of B2B marketing.

Why should all marketers attend a marketing conference?

  • Develops a marketers’ knowledge base in the industry
  • Good platforms to network and interact
  • Enhances team spirit
  • Equips them with current marketing trends and modules
  • Rejuvenates attendees away from the normal work schedule
  • Improves one’s marketing skills

5 Factors to Consider When Planning a Marketing Conference

As a marketing conference planner, the ball is in your court; anything that goes wrong in the event you are solely responsible.

Who wants to bear the shame or the tag of a poor planner? Equip yourself with the following considerations to avert such nasty names

  1. Think about a central location

You can have the best conference for marketers only to have a handful of attendees because of your location.

Some of the questions you should ask before choosing a location include

  • How accessible is the chosen location?
  • Are other facilities available within the vicinity?
  • What is the political stability of the host city or country?
  • What else can marketers enjoy from the location?
  • Can it accommodate the targeted number of participants with comfort?

People have many reasons why they choose to go for conference A and leave conference B.

Apart from attending the conference, others go shopping, business trip, and tourism. Let the location have more to offer than just hosting the much-advertised conference.

  • Know the conference goals; align the activities with that in mind

Talk to the organizer on what they want to achieve at the end of the conference. With that, you now align your activities with that in mind.

It helps to avoid last-minute rushes now that people didn’t know what to work for. Just like its attendees, if you don’t align your activities in line with the objectives, you need up doing too much with nothing tangible to put on the table as a success.

  • Know the target audience

Who are your attendees in terms of age and profession? Yes, they may be marketers, but from which race or religion.

Not that you want to be racist by knowing this information. But, it helps to liaise with the chefs on how to prepare their meals.

Although you may wish to use international cuisines, it will also be prudent to accommodate the unique food cultures.

Food cultures now determine how you will serve your meal. For example, the Italian cuisines are a bit unique from cutting the ingredients, to service.

The ingredients are cut with sharp knives to get thin and long shapes. That means you must ensure the chefs have knife sharpeners for proper maintenance of the blades.

Your audience will determine what to equip in the kitchen as an added tool. It also extends to the sanitation facilities.

If you expect Muslims, then the toilets must have a bidet shower.

  • Work with timelines

The moment you have the conference planning contract, list down the program of activities with their dates and timelines.

It helps you prioritize tasks and give them the necessary attention it deserves to avoid last-minute rushes.

Some things, like advertisements and communication to guests and speakers, must be done on time.

Moreover, you need their approvals before you run the marketing campaigns.

The venue must also give you a letter of offer before you run the posters. Don’t just plan for the sake of it.

Have a strategic planning operation if you want to have a successful conference.

Remember, these are professionals who understand the value of time and good organization.

Worse of it, you are dealing with marketers who can easily detect a rushed marketing campaign poster.

Who will attend the conference, yet they are the targeted audience. A poorly planned conference doesn’t need attendees to be at the venue to notice.

  • Use a comprehensive digital marketing strategy

How will people know of the conference’s existence if you don’t take the time to run a few marketing campaigns?

The digital marketing strategy of choice must meet the following requirements

  • Have a wide online presence
  • Should have an email marketing tool
  • Must have optimizations
  • Entice readers with incentives
  • Must have a reliable and effective website
  • Must be detailed

The digital marketing technique is the initial face of the conference. There is no room for errors lest you be taken as jokers in the industries.

People want value for their money and time. What makes them leave all their serious duties to listen to you? The success of any marketing strategy starts with planning; once you fail at this point, it may be.