The Term B2B

The Term B2B

The Term B2B In the business world, the term “B2B” stands for “business-to-business.” This describes a type of business transaction that occurs between two companies, rather than between a company and an individual consumer. B2B transactions...

Understanding B2B marketing principle

Understanding B2B marketing principle Aligns your business to the company goals and objectives B2B marketing directs your business to meet your business objectives and goals. You don’t just do a marketing plan for the sake of it. B2B keeps you in check, so you don’t...