B2B Marketing

It’s always nice to read someone else’s very solid argument in favor of some B2B marketing position I advocate. I had this experience last week when reading the words of Peter Helmer on the MENG Blend blog. His post “For an Effective Elevator Speech, Obey the Ten Commandments” discussed one of my favorite topics — … Read more

Paul Mosenson, President of NuSpark Marketing, is a very handy colleague to have. As a content aficionado, he frequently forwards valuable B2B marketing info that I might miss seeing otherwise. Recently he sent me a copy of a report from 2009 loaded with interesting insight into the behavior of business buyers. The 202 pages in … Read more